Don’t Make Your Consumers Do Anything
Recently, my brain has been abuzz with various ideas and musings about social media, startups, technology, marketing, and so on (okay, this is kind of how my brain is always, but it’s been especially busy of late). One of these ideas manifested into an actual idea for a startup social media application, which I may … Continue reading
Why Work Doesn’t Happen At Work (But Still Should)
The non-parenthetical portion of the above title is lifted from a TEDxMidwest speech of the same name from October 2010, by Jason Fried. This blog post is my response to the video (see below), highlighting the points that I agree with and the points that I feel were omitted. In the above video, Jason Fried … Continue reading
Treat Yourself Like a Client in 2011
Confession: I didn’t come up with the title of this post. I’m “borrowing” this golden nugget of advice from fellow Emersonian and marketer extraordinaire, Ben Grossman of Oxford Communications. So what does it mean to treat yourself like a client? In a nutshell, it means that each of us must begin to look at ourselves … Continue reading
New Year’s Resolution 2011: Motivate Other People
[Editor’s Note: This article was originally written for BostInnovation] I’ve never been very good at keeping my New Year’s resolutions. Get more exercise. Eat better. Study harder. I can do all of those, but somewhere along the way, like many other Americans, I lose a bit of steam. That’s why this year I’m making a New … Continue reading
Putting the Me in Social Media
There’s no I in team, but there is an I in social media – in fact, there are two. There’s also a me in social media. But before you go throwing a fit, allow me to explain myself. Although there is no doubt that social media is a force, accelerating globalization and reinventing the way … Continue reading
Twitter Won’t Be Sold for $5 Billion
[Note: This article was originally written for Emerson Social Media] No, I’m not suggesting that Twitter is evil – I simply want you to envision Dr. Evil saying, “one billion dollars,” as we discuss the more pressing issues at hand – like Twitter’s current valuation and potential buyout. There has been recent talk about Twitter’s … Continue reading
Why Facebook’s Attempt to Rule the World is a Good Thing
I can’t begin to tell you the number of times I’ve heard people discussing how upset they are with Facebook. Statements such as “I can’t trust Facebook,” or “Facebook is on a power-trip,” have become all too common. Mark Zuckerberg, in many circles, has been positioned as some sort of heartless dictator (The Social Network … Continue reading
MassTalent Brings Out the Best and Brightest [Videos]
Millennials, Gen-Y, Generation Next, Echo Boomers – my generation has amassed a plethora of nicknames, many of which carry certain connotations (not always positive). However, regardless of what you choose to call us, one thing is clear – my generation has the talent, drive and digital intelligence that is driving our society forward right now. … Continue reading
Advice on Success From a FearLess Genius
I wouldn’t usually do this, because I realize that it goes against the entire idea that I want to keep you on my blog, but before you read this post, I’d like to you at least glance here. Okay, so for those of you who didn’t click the above link, creative mogul Alex Bogusky wrote … Continue reading
Top 5 Tips from Emerson College Social Media Panel
Last night I had the pleasure of moderating Emerson College’s social media panel, better known as #ECpanel. The idea of the event was to bring together students and professionals for a discussion of the key trends driving social networking activity, and how students can use social media to their advantage. The panelists consisted of active … Continue reading
Being Zach Cole 