Don’t Make Your Consumers Do Anything

Recently, my brain has been abuzz with various ideas and musings about social media, startups, technology, marketing, and so on (okay, this is kind of how my brain is always, but it’s been especially busy of late). One of these ideas manifested into an actual idea for a startup social media application, which I may … Continue reading

Why Work Doesn’t Happen At Work (But Still Should)

The non-parenthetical portion of the above title is lifted from a TEDxMidwest speech of the same name from October 2010, by Jason Fried. This blog post is my response to the video (see below), highlighting the points that I agree with and the points that I feel were omitted. In the above video, Jason Fried … Continue reading

Treat Yourself Like a Client in 2011

Confession: I didn’t come up with the title of this post. I’m “borrowing” this golden nugget of advice from fellow Emersonian and marketer extraordinaire, Ben Grossman of Oxford Communications. So what does it mean to treat yourself like a client? In a nutshell, it means that each of us must begin to look at ourselves … Continue reading

Top 8 Favorite (Free) Android Apps So Far

Well, well, well. It’s that time of year again. Sure enough with the holidays comes the inevitable year-end lists of everyone’s favorites from the year that was. I was attempting to think of which category I wished to cover with my year-end list(s), and I simply couldn’t land on just one or two. However, my … Continue reading

#MegaTweetup 2 in Review

Anyone who follows me on Twitter is probably well-aware by now that #MegaTweetup 2 took place last Thursday, December 16, 2010. The event marked the 500th event for the Microsoft NERD Center in Cambridge, MA. More than 400 people came to celebrate the best in social media, technology, marketing, and business innovation. The host and … Continue reading

The Next Big Thing: Social Media Command Centers

Okay, we’ve heard all about how companies are embracing location-based services, group buying and all these other mobile trends that are allegedly “next.” Well what if the real next big thing was actually something that’s been around for years – simply done better and on a grander scale? It wasn’t too long ago that Gatorade sent … Continue reading

Patel Grows Tired of the Check-In, LBS

[Editor’s Note: This article was originally written for Emerson Social Media] Before you go throwing some sort of tirade, let it be known that the above title is in no way an indication that AdAge writer Kunur Patel is overweight. No, the LBS above refers to location-based services – those such as Foursquare, Gowalla and SCVNGR. Patel’s latest article … Continue reading

Twitter Won’t Be Sold for $5 Billion

[Note: This article was originally written for Emerson Social Media] No, I’m not suggesting that Twitter is evil – I simply want you to envision Dr. Evil saying, “one billion dollars,” as we discuss the more pressing issues at hand – like Twitter’s current valuation and potential buyout. There has been recent talk about Twitter’s … Continue reading

Picking the Brain of a Trust Agent

Just yesterday, the Emerson Social Media class had the pleasure of Skyping with none other than Julien Smith, one half of the esteemed social media duo behind Trust Agents (along with Chris Brogan). Each student in the #ESM class was asked to come up with at least one question for Julien, with the hopes that … Continue reading