What I’ve Done

RÉSUMÉ

EDUCATION

EMERSON COLLEGE, Boston, MA
B.S. Marketing Communication: Advertising and Public Relations, May 2011
Honors Program: Awarded Trustee’s Scholarship            GPA: 3.69

RELATED EXPERIENCE

THE AD CLUB, Boston, MA                                                         November 2010 – Present
Freelance Social Media Director

• Oversee all content creation for Twitter, Facebook, LinkedIn, and Ad Club Blog
• Inform communities about member news, upcoming events, and market trends
• Integrate social media elements with existing marketing tactics to promote The Ad Club
• Manage social media CRM efforts

POTHOLES IN MY BLOG, New York, NY                                December 2008 – Present
Award-winning music website that offers artist promotions, album reviews and news
Associate Editor & Marketing Manager

• Write and edit album and concert reviews, and conduct artist interviews
• Manage online social media presence
• Build strong artist relations and manage artist promotions/contests
• Write bios, press releases, and promotional content for artists

BLANC & OTUS, Boston, MA                                                      May 2010 – December 2010
Public Relations Intern

• Generated weekly client coverage reports and news monitors
• Wrote client press releases, blog posts and interview briefings
• Secured client coverage in notable technology publications such as Network Computing and TMCnet
• Conducted market research to ultimately win new client
• Designed social media campaigns for clients

AMA, EMERSON COLLEGE CHAPTER, Boston, MA           September 2009 – December 2010
American Marketing Association, Emerson College Chapter
Vice President of Finance

• Oversaw budget and all financial transactions of the organization
• Organized and launched networking and marketing events in Greater Boston
• Lead presentations and discussions on managing social media profiles
• Designed guerrilla marketing campaign covered by Fox 25 News

URB MAGAZINE, Los Angeles, CA                                            January 2010 – November 2010
Contributing Writer

• Discovered new albums and artists
• Wrote album reviews
• Promoted website through social media

BERKLEE COLLEGE OF MUSIC, Boston, MA                        February 2010 – April 2010
Public Relations Intern

• Wrote, sent and followed-up on press releases for Berklee events and news
• Secured press coverage in key outlets including the Boston Band Crush, The Boston Courant and Back Bay Sun

UNCOMMON RECORDS, New York, NY                                 January 2010 – June 2010
Independent hip-hop record label
Public Relations Intern

• Created media lists and established strong media relations
• Increased social media presence through Twitter, iLike, Purevolume and Bandcamp
• Secured press coverage, reviews and interviews for artists
• Wrote press releases and artist biographies

451 MARKETING, Boston, MA                                                    May 2009 – August 2009
Social Media Intern

• Managed social media presence for clients through Twitter, Facebook and LinkedIn
• Used Twitter to generate leads for clients
• Wrote and edited blog posts for clients
• Promoted events through online media outlets

MEMBERSHIP & ACTIVITIES

• CampusConnect Writer, BostInnovation (2010-Present)
• Contributing Writer, The InternView (2010)
• Campus Maven, Boloco (2010)
• Point Guard, Emerson College Men’s Varsity Basketball Team (2007-2009)

SKILLS

• Language: Proficient Spanish
• Computer: Mac and PC; Proficient in WordPress, Microsoft Word, PowerPoint; Sufficient in Adobe Photoshop, InDesign
• Social Media: Facebook, LinkedIn, Twitter, Tumblr, Pinyadda, YouTube, Location-Based Services