What I’ve Done
RÉSUMÉ
EDUCATION
EMERSON COLLEGE, Boston, MA
B.S. Marketing Communication: Advertising and Public Relations, May 2011
Honors Program: Awarded Trustee’s Scholarship GPA: 3.69
RELATED EXPERIENCE
THE AD CLUB, Boston, MA November 2010 – Present
Freelance Social Media Director
- Oversee all content creation for Twitter, Facebook, LinkedIn, and Ad Club Blog
- Inform communities about member news, upcoming events, and market trends
- Integrate social media elements with existing marketing tactics to promote The Ad Club
- Manage social media CRM efforts
POTHOLES IN MY BLOG, New York, NY December 2008 – Present
Award-winning music website that offers artist promotions, album reviews and news
Associate Editor & Marketing Manager
- Write and edit album and concert reviews, and conduct artist interviews
- Manage online social media presence
- Build strong artist relations and manage artist promotions/contests
- Write bios, press releases, and promotional content for artists
BLANC & OTUS, Boston, MA May 2010 – December 2010
Public Relations Intern
- Generated weekly client coverage reports and news monitors
- Wrote client press releases, blog posts and interview briefings
- Secured client coverage in notable technology publications such as Network Computing and TMCnet
- Conducted market research to ultimately win new client
- Designed social media campaigns for clients
AMA, EMERSON COLLEGE CHAPTER, Boston, MA September 2009 – December 2010
American Marketing Association, Emerson College Chapter
Vice President of Finance
- Oversaw budget and all financial transactions of the organization
- Organized and launched networking and marketing events in Greater Boston
- Lead presentations and discussions on managing social media profiles
- Designed guerrilla marketing campaign covered by Fox 25 News
URB MAGAZINE, Los Angeles, CA January 2010 – November 2010
Contributing Writer
- Discovered new albums and artists
- Wrote album reviews
- Promoted website through social media
BERKLEE COLLEGE OF MUSIC, Boston, MA February 2010 – April 2010
Public Relations Intern
- Wrote, sent and followed-up on press releases for Berklee events and news
- Secured press coverage in key outlets including the Boston Band Crush, The Boston Courant and Back Bay Sun
UNCOMMON RECORDS, New York, NY January 2010 – June 2010
Independent hip-hop record label
Public Relations Intern
- Created media lists and established strong media relations
- Increased social media presence through Twitter, iLike, Purevolume and Bandcamp
- Secured press coverage, reviews and interviews for artists
- Wrote press releases and artist biographies
451 MARKETING, Boston, MA May 2009 – August 2009
Social Media Intern
- Managed social media presence for clients through Twitter, Facebook and LinkedIn
- Used Twitter to generate leads for clients
- Wrote and edited blog posts for clients
- Promoted events through online media outlets
MEMBERSHIP & ACTIVITIES
- CampusConnect Writer, BostInnovation (2010-Present)
- Contributing Writer, The InternView (2010)
- Campus Maven, Boloco (2010)
- Point Guard, Emerson College Men’s Varsity Basketball Team (2007-2009)
SKILLS
- Language: Proficient Spanish
- Computer: Mac and PC; Proficient in WordPress, Microsoft Word, PowerPoint; Sufficient in Adobe Photoshop, InDesign
- Social Media: Facebook, LinkedIn, Twitter, Tumblr, Pinyadda, YouTube, Location-Based Services
