What I’ve Done

RÉSUMÉ

EDUCATION

EMERSON COLLEGE, Boston, MA
B.S. Marketing Communication: Advertising and Public Relations, May 2011
Honors Program: Awarded Trustee’s Scholarship            GPA: 3.69

RELATED EXPERIENCE

THE AD CLUB, Boston, MA                                                         November 2010 – Present
Freelance Social Media Director

  • Oversee all content creation for Twitter, Facebook, LinkedIn, and Ad Club Blog
  • Inform communities about member news, upcoming events, and market trends
  • Integrate social media elements with existing marketing tactics to promote The Ad Club
  • Manage social media CRM efforts

POTHOLES IN MY BLOG, New York, NY                                December 2008 – Present
Award-winning music website that offers artist promotions, album reviews and news
Associate Editor & Marketing Manager

  • Write and edit album and concert reviews, and conduct artist interviews
  • Manage online social media presence
  • Build strong artist relations and manage artist promotions/contests
  • Write bios, press releases, and promotional content for artists

BLANC & OTUS, Boston, MA                                                      May 2010 – December 2010
Public Relations Intern

  • Generated weekly client coverage reports and news monitors
  • Wrote client press releases, blog posts and interview briefings
  • Secured client coverage in notable technology publications such as Network Computing and TMCnet
  • Conducted market research to ultimately win new client
  • Designed social media campaigns for clients

AMA, EMERSON COLLEGE CHAPTER, Boston, MA           September 2009 – December 2010
American Marketing Association, Emerson College Chapter
Vice President of Finance

  • Oversaw budget and all financial transactions of the organization
  • Organized and launched networking and marketing events in Greater Boston
  • Lead presentations and discussions on managing social media profiles
  • Designed guerrilla marketing campaign covered by Fox 25 News

URB MAGAZINE, Los Angeles, CA                                            January 2010 – November 2010
Contributing Writer

  • Discovered new albums and artists
  • Wrote album reviews
  • Promoted website through social media

BERKLEE COLLEGE OF MUSIC, Boston, MA                        February 2010 – April 2010
Public Relations Intern

  • Wrote, sent and followed-up on press releases for Berklee events and news
  • Secured press coverage in key outlets including the Boston Band CrushThe Boston Courant and Back Bay Sun

UNCOMMON RECORDS, New York, NY                                 January 2010 – June 2010
Independent hip-hop record label
Public Relations Intern

  • Created media lists and established strong media relations
  • Increased social media presence through Twitter, iLike, Purevolume and Bandcamp
  • Secured press coverage, reviews and interviews for artists
  • Wrote press releases and artist biographies

451 MARKETING, Boston, MA                                                    May 2009 – August 2009
Social Media Intern

  • Managed social media presence for clients through Twitter, Facebook and LinkedIn
  • Used Twitter to generate leads for clients
  • Wrote and edited blog posts for clients
  • Promoted events through online media outlets

MEMBERSHIP & ACTIVITIES

  • CampusConnect Writer, BostInnovation (2010-Present)
  • Contributing Writer, The InternView (2010)
  • Campus Maven, Boloco (2010)
  • Point Guard, Emerson College Men’s Varsity Basketball Team (2007-2009)

SKILLS

  • Language: Proficient Spanish
  • Computer: Mac and PC; Proficient in WordPress, Microsoft Word, PowerPoint; Sufficient in Adobe Photoshop, InDesign
  • Social Media: Facebook, LinkedIn, Twitter, Tumblr, Pinyadda, YouTube, Location-Based Services
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