Why Work Doesn’t Happen At Work (But Still Should)
The non-parenthetical portion of the above title is lifted from a TEDxMidwest speech of the same name from October 2010, by Jason Fried. This blog post is my response to the video (see below), highlighting the points that I agree with and the points that I feel were omitted. In the above video, Jason Fried … Continue reading
Treat Yourself Like a Client in 2011
Confession: I didn’t come up with the title of this post. I’m “borrowing” this golden nugget of advice from fellow Emersonian and marketer extraordinaire, Ben Grossman of Oxford Communications. So what does it mean to treat yourself like a client? In a nutshell, it means that each of us must begin to look at ourselves … Continue reading
#MegaTweetup 2 in Review
Anyone who follows me on Twitter is probably well-aware by now that #MegaTweetup 2 took place last Thursday, December 16, 2010. The event marked the 500th event for the Microsoft NERD Center in Cambridge, MA. More than 400 people came to celebrate the best in social media, technology, marketing, and business innovation. The host and … Continue reading
The Next Big Thing: Social Media Command Centers
Okay, we’ve heard all about how companies are embracing location-based services, group buying and all these other mobile trends that are allegedly “next.” Well what if the real next big thing was actually something that’s been around for years – simply done better and on a grander scale? It wasn’t too long ago that Gatorade sent … Continue reading
Putting the Me in Social Media
There’s no I in team, but there is an I in social media – in fact, there are two. There’s also a me in social media. But before you go throwing a fit, allow me to explain myself. Although there is no doubt that social media is a force, accelerating globalization and reinventing the way … Continue reading
Twitter Won’t Be Sold for $5 Billion
[Note: This article was originally written for Emerson Social Media] No, I’m not suggesting that Twitter is evil – I simply want you to envision Dr. Evil saying, “one billion dollars,” as we discuss the more pressing issues at hand – like Twitter’s current valuation and potential buyout. There has been recent talk about Twitter’s … Continue reading
Why Facebook’s Attempt to Rule the World is a Good Thing
I can’t begin to tell you the number of times I’ve heard people discussing how upset they are with Facebook. Statements such as “I can’t trust Facebook,” or “Facebook is on a power-trip,” have become all too common. Mark Zuckerberg, in many circles, has been positioned as some sort of heartless dictator (The Social Network … Continue reading
Top 5 Tips from Emerson College Social Media Panel
Last night I had the pleasure of moderating Emerson College’s social media panel, better known as #ECpanel. The idea of the event was to bring together students and professionals for a discussion of the key trends driving social networking activity, and how students can use social media to their advantage. The panelists consisted of active … Continue reading
Fox News Spoofs Social Media
[Editor’s Note: This article was originally written for Emerson Social Media] A little humor goes a long way. Need some proof? Look no further than Fox 4 News in Dallas-Fort Worth, Texas. The anchors and reporters put together a terrific news reel spoofing our reliance on social media, and the way we often turn to our … Continue reading
500 Million? Twitter Says That’s Nothing.
[Editor’s Note: This article was originally written for Emerson Social Media] That’s right Facebook. You may have the world’s youngest billionaire. You may have an ultra-successful movie busting the block at this very moment. You might even claim to be the social network of all social networks. But guess what? Twitter doesn’t care. Your 500 million … Continue reading
Being Zach Cole 