Advice on Success From a FearLess Genius

I wouldn’t usually do this, because I realize that it goes against the entire idea that I want to keep you on my blog, but before you read this post, I’d like to you at least glance here.

Okay, so for those of you who didn’t click the above link, creative mogul Alex Bogusky wrote a brilliant and inspiring article over at FearLess on how to define your own success. The article is geared towards college students poised to embark on the journey into the real world (like yours truly). Bogusky offers some wise words on how to look past the money and define success in your own terms.

Typos aside (sorry, I’m an AP Style freak), Bogusky’s piece contains bits of information that every college student should absorb – particularly those considering careers in marketing. I pulled a couple of my favorite quotes from the man himself below.

“If you have the same definition for success as everybody else then you’re competing directly against EVERYBODY else. If you begin to refine your definition of success you suddenly begin to compete in a smaller category. If you refine it enough you might be in a category that only a handful of people have even considered. For example, if you define success as living in Hawaii doing world-class work for international surf brands you suddenly have two very important advantages to success. First, you aren’t competing with 99.9 percent of the advertsing world out there. Second, it is instantly so much easier to measure you progress.”

This reminds me of the ZAG theory – you know, when everyone else zigs, you should zag. I can create a market for myself in which only a handful of people can compete. I can set myself on a clearly defined, (and measurable!) path towards my goal. According to Bogusky, your idea of success should be so simple that it can be stated in no more than two sentences. What do I want to do? I’m still working on that (hoping to have it all tied up by the time I graduate). But I can assure you that it will likely have something to do with new media.

“Realize you are already making progress. It won’t feel like it, but it is happening.”

This is key. Don’t get so lost in the future that you forget to live in the present from time to time. Enjoy where you are. Stop and smell the roses. Realize that you’re probably already making those small (or big) steps that will propel you towards your ultimate goal. That inherently makes you successful right now.

Now I want to hear from you. What are your thoughts on being successful? How will you define it?


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