Don’t Make Your Consumers Do Anything

Recently, my brain has been abuzz with various ideas and musings about social media, startups, technology, marketing, and so on (okay, this is kind of how my brain is always, but it’s been especially busy of late). One of these ideas manifested into an actual idea for a startup social media application, which I may … Continue reading

MassTalent Brings Out the Best and Brightest [Videos]

Millennials, Gen-Y, Generation Next, Echo Boomers – my generation has amassed a plethora of nicknames, many of which carry certain connotations (not always positive). However, regardless of what you choose to call us, one thing is clear – my generation has the talent, drive and digital intelligence that is driving our society forward right now. … Continue reading

SCVNGR’s Michael Hagan at BostInnovation’s ShutUp & StartUp

Are you trying to launch a new business, but need some new motivation? Are you in desperate need of some inspiring ideas? Have you ever wondered what exactly a Chief Rockstar is? Have no fear – Michael Hagan is here. SCVNGR‘s Chief Rockstar, Michael Hagan came out to speak at the opening night of BostInnovation‘s … Continue reading

Emerson College E3 Students Focus on Entrepreneurship

[Editor’s Note: This article was originally written for BostInnovation] What’s the first thing that comes to mind when you think of Emerson College? If you said bubbly theatre and acting kids in skinny jeans, you’re not too far off. However, buried within the heart of the school is a formidable and expanding marketing and business department … Continue reading