Patel Grows Tired of the Check-In, LBS

[Editor’s Note: This article was originally written for Emerson Social Media] Before you go throwing some sort of tirade, let it be known that the above title is in no way an indication that AdAge writer Kunur Patel is overweight. No, the LBS above refers to location-based services – those such as Foursquare, Gowalla and SCVNGR. Patel’s latest article … Continue reading

Ew! Do You Have an STB?

[Editor’s Note: This article was originally written for Emerson Social Media] Okay, so maybe it’s not as gross as it sounds. An STB, according to SCVNGR’s Nick Herbold is a Socially Transmitted Badge. SCVNGR has created the latest STB in its Zombie Badge – a badge that can only be received after performing a social check-in with … Continue reading

Measure Your Social Coefficient

[Editor’s Note: This article was originally written for Emerson Social Media.] Blogging live from the Geo M event (part of the Future M series), I’d like to introduce you to a smart new marketing metric called a “social coefficient.” What is a social coefficient? According to SCVNGR’s Chief Ninja, Seth Priebatsch, a social coefficient measures the percentage … Continue reading