Don’t Make Your Consumers Do Anything

Recently, my brain has been abuzz with various ideas and musings about social media, startups, technology, marketing, and so on (okay, this is kind of how my brain is always, but it’s been especially busy of late). One of these ideas manifested into an actual idea for a startup social media application, which I may … Continue reading

MassTalent Brings Out the Best and Brightest [Videos]

Millennials, Gen-Y, Generation Next, Echo Boomers – my generation has amassed a plethora of nicknames, many of which carry certain connotations (not always positive). However, regardless of what you choose to call us, one thing is clear – my generation has the talent, drive and digital intelligence that is driving our society forward right now. … Continue reading

Can I Kik It?

Most mobile startups can only dream of the day they pass 1 million users. Think about it – Foursquare, perhaps the hottest mobile startup just recently passed 4 million users, and it’s more than a year and a half old. And don’t get me wrong, although what Foursquare has done is impressive, what startup Kik … Continue reading

Socialize Your Cause Turns Social Media into Social Good for Non-Profits

[Editor’s Note: This article was originally written for BostInnovation] Sometimes the best ideas are the simple, seemingly obvious ones sitting right under your nose. That was the case for the founder of Socialize Your Cause, David Wells. Wells, as he will tell you in the interview below had an “ah-ha!” moment when he realized that the … Continue reading