Treat Yourself Like a Client in 2011

Confession: I didn’t come up with the title of this post. I’m “borrowing” this golden nugget of advice from fellow Emersonian and marketer extraordinaire, Ben Grossman of Oxford Communications. So what does it mean to treat yourself like a client? In a nutshell, it means that each of us must begin to look at ourselves … Continue reading

Patel Grows Tired of the Check-In, LBS

[Editor’s Note: This article was originally written for Emerson Social Media] Before you go throwing some sort of tirade, let it be known that the above title is in no way an indication that AdAge writer Kunur Patel is overweight. No, the LBS above refers to location-based services – those such as Foursquare, Gowalla and SCVNGR. Patel’s latest article … Continue reading

MassTalent Brings Out the Best and Brightest [Videos]

Millennials, Gen-Y, Generation Next, Echo Boomers – my generation has amassed a plethora of nicknames, many of which carry certain connotations (not always positive). However, regardless of what you choose to call us, one thing is clear – my generation has the talent, drive and digital intelligence that is driving our society forward right now. … Continue reading

Advice on Success From a FearLess Genius

I wouldn’t usually do this, because I realize that it goes against the entire idea that I want to keep you on my blog, but before you read this post, I’d like to you at least glance here. Okay, so for those of you who didn’t click the above link, creative mogul Alex Bogusky wrote … Continue reading

Top 5 Tips from Emerson College Social Media Panel

Last night I had the pleasure of moderating Emerson College’s social media panel, better known as #ECpanel. The idea of the event was to bring together students and professionals for a discussion of the key trends driving social networking activity, and how students can use social media to their advantage. The panelists consisted of active … Continue reading

AMA Emerson Partners with Be Bold, Be Bald

One of the best things about being a college student is that I can afford to take risks and try new opportunities with little financial consequence should things go awry. Therefore, I’m always on the lookout for new opportunities to engage myself in Boston’s terrific world of marketing. Emerson College’s American Marketing Association (AMA) chapter … Continue reading

The Worst Ads of 2010

There are ads out there that make me truly proud to be entering the world of marketing communication. Then there are those cringe-worthy, why-the-eff-did-they-do-that ads that merely leave me with an uneasy knot in my stomach. Well, my fellow consumers and marketeers (not a typo), Judgement Day is upon us. The Consumerist has asked us … Continue reading

Boston is the 13th Most Twitterific U.S. City

[Editor’s Note: This article was originally written for Emerson Social Media] Thanks to our socially-savvy friends at The Huffington Post, we can now all celebrate the fact that Boston has been ranked 13th on the list of top Twitter cities in the U.S. The report was actually compiled by the sales and marketing database company, NetProspex, … Continue reading

$5? No, I’ll Tweet It Instead.

There’s been a great fuss made about how exactly Twitter plans to go about monetizing its free, 140-character service. There have been a number of methods employed thus far that help Twitter monetize various facets of its operations, including the rather successful Promoted Tweets. Well, what if a bunch of techies from outside of Twitter’s … Continue reading