Treat Yourself Like a Client in 2011

Confession: I didn’t come up with the title of this post. I’m “borrowing” this golden nugget of advice from fellow Emersonian and marketer extraordinaire, Ben Grossman of Oxford Communications. So what does it mean to treat yourself like a client? In a nutshell, it means that each of us must begin to look at ourselves … Continue reading

Under The Influence: Cision Talks Social Influence

Thanks to my current PR firm Blanc & Otus, I got to sit in on a Cision webinar on social influence last Thursday, called Under The Influence. You likely already know about Cision as one of the leading online databases for all things journalists. PR people use Cision to find the proper contacts for journalists, … Continue reading

Advice on Success From a FearLess Genius

I wouldn’t usually do this, because I realize that it goes against the entire idea that I want to keep you on my blog, but before you read this post, I’d like to you at least glance here. Okay, so for those of you who didn’t click the above link, creative mogul Alex Bogusky wrote … Continue reading

Top 5 Tips from Emerson College Social Media Panel

Last night I had the pleasure of moderating Emerson College’s social media panel, better known as #ECpanel. The idea of the event was to bring together students and professionals for a discussion of the key trends driving social networking activity, and how students can use social media to their advantage. The panelists consisted of active … Continue reading

AMA Emerson Partners with Be Bold, Be Bald

One of the best things about being a college student is that I can afford to take risks and try new opportunities with little financial consequence should things go awry. Therefore, I’m always on the lookout for new opportunities to engage myself in Boston’s terrific world of marketing. Emerson College’s American Marketing Association (AMA) chapter … Continue reading

500 Million? Twitter Says That’s Nothing.

[Editor’s Note: This article was originally written for Emerson Social Media] That’s right Facebook. You may have the world’s youngest billionaire. You may have an ultra-successful movie busting the block at this very moment. You might even claim to be the social network of all social networks. But guess what? Twitter doesn’t care. Your 500 million … Continue reading

Socialize Your Cause Turns Social Media into Social Good for Non-Profits

[Editor’s Note: This article was originally written for BostInnovation] Sometimes the best ideas are the simple, seemingly obvious ones sitting right under your nose. That was the case for the founder of Socialize Your Cause, David Wells. Wells, as he will tell you in the interview below had an “ah-ha!” moment when he realized that the … Continue reading

Measure Your Social Coefficient

[Editor’s Note: This article was originally written for Emerson Social Media.] Blogging live from the Geo M event (part of the Future M series), I’d like to introduce you to a smart new marketing metric called a “social coefficient.” What is a social coefficient? According to SCVNGR’s Chief Ninja, Seth Priebatsch, a social coefficient measures the percentage … Continue reading

Harrisburg University Ends Social Media Ban

I previously wrote about the recent Harrisburg University experiment to ban social media on its campus for an entire week. No tweets, no check-ins, no nothing. I, like many others, pointed out that this ban would be difficult to enforce as many social networks are now accessed externally from the school’s network on some form … Continue reading