Don’t Make Your Consumers Do Anything

Recently, my brain has been abuzz with various ideas and musings about social media, startups, technology, marketing, and so on (okay, this is kind of how my brain is always, but it’s been especially busy of late). One of these ideas manifested into an actual idea for a startup social media application, which I may … Continue reading

Backupify’s Kristin Dziadul on Using Social Media to Land a Job

Kristin Dziadul, like many successful young professionals, took an untraditional route to landing her job as Inbound Marketing Analyst at Backupify, a Boston-based startup that allows users to store, search and manage their data in the cloud. Rather than surfing through endless pages of postings on online job boards, Dziadul took it upon herself to … Continue reading